A structured, compliant way to build long-term value for talent
We work with agencies and talent management companies to build creator-led product brands under a clear operational, legal, and compliance framework.
Our role is to remove execution risk, regulatory exposure, and operational complexity — while enabling long-term monetization beyond brand deals.
GET STARTED Our role is to remove execution risk, regulatory exposure, and operational complexity — while enabling long-term monetization beyond brand deals.
The challenge agencies face
Agencies increasingly look beyond short-term campaigns.
However, product launches introduce risks that most agencies are not structured to manage.
Common concerns include:
However, product launches introduce risks that most agencies are not structured to manage.
Common concerns include:
-
legal and regulatory liability - legal and regulatory liability
- reputational risk for talent
- lack of operational infrastructure
- inventory and financial exposure
- distraction from core agency activities
Our role: operating and compliance partner
We are not a supplier and not a licensing platform.
We act as the operating and compliance partner behind creator-led brands.
This means:
We act as the operating and compliance partner behind creator-led brands.
This means:
-
we operate the product business - we manage compliance and regulatory responsibility
- we handle logistics, fulfillment, and customer operations
- we handle logistics, fulfillment, and customer operations
What we provide to agencies
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In-house brand creation for agenciesWe enable agencies to build and operate their own in-house product brands. These brands can be distributed exclusively through the creators and talents managed by the agency, creating shared long-term value and proprietary IP. -
Operational executionWe manage the full product lifecycle, from development and production to daily operations and fulfillment. This removes the need for agencies to build or supervise operational teams. -
Compliance & risk managementAll products are produced, stored, and distributed under EU-compliant infrastructure. We assume responsibility for regulatory compliance, documentation, and safety requirements. -
Financial structuringFor selected talents, we can finance product production and inventory. This reduces upfront capital exposure for both creators and agencies. -
Scalable frameworkOnce a model is validated for one creator, it can be replicated across a broader talent portfolio. This allows agencies to scale product initiatives without reinventing processes. -
Clear responsibility boundariesOperational, regulatory, and logistics responsibility sits with us. This clarity protects agencies from unintended liability and role confusion.
Why agencies choose this model
Agencies work with us because the structure aligns with how they operate.
This is a partnership model designed for sustainability — not short-term experiments.
- Reduced legal and reputational risk
- No operational burden on agency teams
- Long-term monetization for talent
- Repeatable framework across talent portfolios
- Clear accountability and ownership boundaries
This is a partnership model designed for sustainability — not short-term experiments.
How collaboration works
The process typically looks like this:
The process typically looks like this:
We review the creator’s audience profile, content quality, and engagement to assess commercial and brand fit.
Product and structure proposal
We define a suitable product direction and collaboration model aligned with agency and talent objectives.
Operational and compliance setup
We manage production, compliance, logistics, and systems under our certified infrastructure.
Launch through creator channels
The creator introduces the product through content, without operational involvement.
Ongoing operation and scaling
We operate, optimize, and expand the product portfolio based on performance and demand.
Looking to explore product strategies for your talent portfolio?
When this model is a good fit
This approach works best when:
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Agencies want long-term value creation for talent - Operational and legal risk must be minimized
- Internal resources should remain focused on core activities
- Scalability across multiple creators is a priority
Final perspective
Creator-led products can be powerful assets — but only when built on the right foundation.
Our role is to ensure that product brands are:
So agencies can support growth without inheriting risk.
Our role is to ensure that product brands are:
- Compliant
- Operationally sound
- Financially structured
- Sustainable over time
So agencies can support growth without inheriting risk.
Frequently Asked Questions
For Agencies & Talent Managers
No. We act as the operating and compliance partner. Regulatory, safety, and operational responsibility sits with us, not with the agency.
Yes. We enable agencies to build and operate agency-owned product brands. These brands can be distributed exclusively through creators managed by the agency.
No. Agencies are not involved in daily operations, logistics, or customer service. We manage execution end to end while agencies retain strategic oversight.
Not necessarily. For selected talents and projects, we finance product production and inventory.
This limits financial exposure while preserving upside potential.
This limits financial exposure while preserving upside potential.
We are not a supplier or merch platform.
We operate the business, manage compliance, and provide infrastructure — allowing agencies to support products without becoming operators.
We operate the business, manage compliance, and provide infrastructure — allowing agencies to support products without becoming operators.
Yes. Once validated, the same framework can be applied across an agency’s talent portfolio. This enables repeatable, long-term product strategies without rebuilding processes.