Build your own product brand — without running a company
We enable creators to build real, compliant beauty, wellness, and nutrition brands — while we take full responsibility for operations, compliance, and execution.
You focus on content and your audience.
We build and run everything behind the scenes.
GET STARTED You focus on content and your audience.
We build and run everything behind the scenes.
The reality creators face
Most creators want to move beyond brand deals or basic merchandise.
But launching a real product brand comes with barriers that stop most people before they start.
Creators typically don’t have:
But launching a real product brand comes with barriers that stop most people before they start.
Creators typically don’t have:
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a registered company - time for customer service and operations
- regulatory knowledge or certifications
- capital they are willing to risk
- infrastructure for storage or shipping
- experience with Shopify, logistics, or compliance
Our approach: creator-first, infrastructure-backed
We designed our model specifically for creators who want ownership and long-term value — without becoming operators.
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the operating partner - the compliance and regulatory owner
- the logistics and fulfillment operator
- and, in selected cases, the financing partner
What we do for you (end-to-end)
We manage the entire product lifecycle so you don’t have to.
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Product & brand creationWe help define the product direction based on your audience, positioning, and content style, then develop branding, packaging, and labeling that aligns with both market expectations and regulations. -
Inventory financing (for selected creators)For creators with strong content quality and engaged audiences, we finance product production and inventory. -
Certified productionAll products are manufactured in EU-based, certified facilities operating under recognized quality and safety standards. -
Compliance & regulatory responsibilityYou do not need your own company, HACCP system, or regulatory approvals.
We assume responsibility for compliance across cosmetics, supplements, and functional food — including documentation, safety assessments, and regulatory adherence. -
Sales infrastructureWe support and operate sales systems such as Shopify and selected marketplaces, allowing your product to sell across multiple channels. -
Storage, fulfillment & customer operationsWe manage certified storage, order fulfillment, shipping, returns, and customer support.
You are not involved in daily operations.
Beyond merchandise
Many creators already sell apparel or logo-based merchandise.
While this can work, functional products unlock a different level of value.
Compared to merch, products in beauty, wellness, and nutrition offer:
Merch shows support.
Products build long-term presence and brand equity.
While this can work, functional products unlock a different level of value.
Compared to merch, products in beauty, wellness, and nutrition offer:
- Repeat purchasing behavior
- Daily presence in the customer’s life
- Natural gifting use cases
- Exposure beyond your own social channels
- The ability to scale onto marketplaces such as Amazon
Merch shows support.
Products build long-term presence and brand equity.
Legal clarity & peace of mind
Creators often worry about responsibility and liability — rightly so.
With us:
With us:
- Products operate under our certified infrastructure
- Compliance and regulatory responsibility sits with us
- Inventory and logistics are managed by us
- Operational risk is not transferred to you
This allows you to build a legitimate product brand without personal legal exposure.
Interested in building your own product brand?
How collaboration starts
We don’t offer one-click product launches.
We work selectively to ensure alignment and long-term success.
The process typically looks like this:
We work selectively to ensure alignment and long-term success.
The process typically looks like this:
We review your content, audience, and engagement
We start by understanding your content style, audience profile, and engagement quality. This helps us assess fit and identify realistic product opportunities.
We define a suitable product direction and collaboration model
Based on your audience and goals, we propose a product direction and collaboration structure. This includes deciding whether financing, low-risk, or other models are most appropriate.
We build, finance (if applicable), and operate the product
We handle product development, production, compliance, and operations end to end. For selected creators, we also finance production and inventory.
You launch through content
You introduce the product to your audience through your usual content formats and platforms. There is no operational involvement required from you during launch.
We scale and expand together
After launch, we monitor performance and optimize operations. We work with you to expand the product line and grow the brand over time.
Who this is for
This solution is ideal if:
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You are a creator focused primarily on content - You want ownership and long-term value
- You don’t want to run a company or logistics operation
- You prefer low-risk, structured partnerships
Frequently Asked Questions
For Creators & Influencers
No. You don’t need a company to start.
Products are created, operated, and sold under our certified infrastructure.
Products are created, operated, and sold under our certified infrastructure.
No. You don’t need HACCP, GMP, or regulatory approvals.
We take responsibility for compliance, safety, and regulatory requirements.
We take responsibility for compliance, safety, and regulatory requirements.
Not necessarily. For selected creators, we finance product production and inventory.
This significantly reduces upfront financial risk.
This significantly reduces upfront financial risk.
Yes. All products are produced, stored, and distributed under EU-compliant standards.
We operate in accordance with applicable cosmetic, food, and supplement regulations.
We operate in accordance with applicable cosmetic, food, and supplement regulations.
We handle storage, fulfillment, shipping, returns, and customer support.
You are not involved in daily operations.
You are not involved in daily operations.
Your role is creating content and building your audience.
We handle operations, compliance, and execution.
We handle operations, compliance, and execution.